December sees RKD launch our refreshed brand across all our communications platforms. The result of two years’ hard work, the project began with a peer group study that gave us some fantastic insights into our positioning in the market.
Placing design thinking at the core of everything we do—whether that is architecture, interiors, or support services—is newly expressed in a specially-commissioned RKD marque that underlines our brand pillars: Design | Leadership | People.
The refreshed branding is different, and we believe it sets us apart as a practice driven by rigorous design thinking that is also practical. We employ design as a strategic tool, creating impeccably versatile spaces that work hard to meet the needs of the people who use them. To do this we blend function and form, striking an ideal balance between commercial realities and human needs. Crucially, we design based on our clients’ requirements, not to suit our own personal preferences.
…and at RKD, we’ve been doing all of this for more than a century. We call it design that works.
Our new brand reflects and respects this unique legacy but also places us firmly at the leading edge of architecture in Europe.